What IS Dark Factory? A quick Q&A

Readers who watched the trailer and browsed the DarkFactory.club site, and readers who haven’t yet, and fans of nightlife in general, are asking me what exactly IS Dark Factory, anyway? Is it a novel, or a site, or an event, or a real club, or what?

Q: Is Dark Factory a book?

A: Yes! Dark Factory is my newest book, coming out in May 2022 from the mighty, and mightily creative, Meerkat Press.

Q: Is Dark Factory a club?

A: Dark Factory is a wildly popular dance club, with DJs, drinks, and totally customizable reality. Ari Regon is the floor manager (and an excellent dancer), Max Caspar is a stubborn DIY artist who once believed that games could change the world, and Marfa Carpenter is a freelance culture journalist who’s on the trail of a very big story.

Q: How can people experience that story?

A: The Dark Factory project combines my writing with my work as an immersive event producer, to create this story in multiple ways and across multiple platforms. Readers can read and interact with the posts, they can follow Dark Factory on Instagram and Twitter and Facebook, they can make Dark Factory art, they can go as far into this world as the party takes them.

Q: So is it real?

A: Max Caspar says “Reality creates itself.” So, yes.