We are the party

The Dark Park VIP launch event: what a guest list! The very private global influencer, the charming music mogul, the brandbassador and her bright young assistant, the quiet sound designer, the mycelium expert, the Tarot genius, the air architect, the cocktail maestro, the relentless paparazzi—and the gatecrasher!—all assembled at a one-of-a-kind cocktail bar, in a warm Detroit twilight, to sip a bespoke cocktail called “Augment of Your Imagination” and celebrate the end of the end of the world.

Because what this launch party was all about, what Dark Park and the Dark Factory world is all about, is playing, making—a persona, a look, a special drink served only for one night—the kind of inspired creation that happens when people share an idea—the end of the end of the world, the moment that shatters, or blossoms, or both—then make it happen, make it real by collaborating, playing together and seeing what comes to life.

And each of these makers, these special guests, was asked one question that night: Now that the world has ended, what are you going to do? Their answers are as surprising and provoking and individual as they are. Video to come; stay tuned.

[All photos courtesy Charlie Athanas.]